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Edition 21 | 17 October 2007
Hello Quirk Fan!Wow, have we got a whack of cool stuff lined up for you this week! But before we get into all of that, check out Grant's new and improved newsletter design... very swish! As many of you know, Quirk has held a number of workshops, seminars and conferences over the years and we also frequently lecture at a range of tertiary institutions. The bottom line is - we love teaching and discussing eMarketing anywhere, anytime. WE learn so much during the preparations for the events as well as during the discussions with our audiences - knowledge is flying around and it keeps us on our toes. Why am I telling you all of this? Well, this week we are officially launching a fun new educational initiative: eMarketing Over Breakfast. This will be our first ever educational effort to span all 3 of our QuirkStations. If you are a marketing executive and you want to improve your digital skills then come and have Breakfast with us, we'll immerse you in eMarketing! Each course lasts 6 months (or six breakfasts, depending on how you look at it) and you can come to one or all of them, it's up to you and the elements of eMarketing you are interested in. Visit www.emarketingoverbreakfast.com for all the information you need. We'll be kicking off with the first event in London on the 30th of October and after that breakfasts will take place on the last Tuesday of every month for the next five months. The same applies for the courses in Cape Town which start on the 27th of November and those in Johannesburg which commence on the 31st of Jan. We want to create a participatory workshop environment and to do this we need to keep the groups small. Therefore places are VERY limited (in fact London is already almost fully booked) so please sign up today to avoid being disappointed. If you would like to book your spot please chat to Tim Shier (tim@quirk.biz) or visit www.emarketingoverbreakfast.com to book online. We hope to see you there! This week the Princess of Pink, Sarah Manners, has styled together a newsletter of epic proportions which includes some must read eMarketing articles, blog posts and some kick ass viral clips. Yours in eMarketing, GottaQuirk Post of the FortnightGlobal TeachingBy Tim ShierIn this post of the fortnight Tim takes a look at the way the Internet is shaping education on a global scale. A fascinating read. Interesting Industry ArticlesMarketing With Podcasts, Part 1By Harry GoldPodcasting is something many companies are looking to get involved in, but where do you start? In this article Harry Gold interviews podcasting extraordinaire Greg Cangialosi on the topic of online media and the marketing opportunities presented by podcasting. Joining the Conversation: How Agencies View Social MediaBy Beth Negus ViveirosIt looks like advertising agencies around the world are starting to embrace the benefits of building relationships with their customers via Social Media strategies. Web Marketing 101 for Small BusinessesBy Sean CartonIs your small business venture ready to move online? Sean Carton's article details the steps small businesses need to follow in order to successfully implement an online marketing strategy. Other Interesting StuffBlog of Note: Unofficial SEO BlogWritten by an array of SEO professionals, the Unofficial SEO Blog is committed to bringing readers Search news from around the world as events unfold. A valuable read for all the Search Marketing enthusiasts out there. Viral ClipsFight for KissesGet with the program lads, stubble is so last year! Don't let this be the endA simple viral with a heartfelt message - this one's for all the tree huggers out there. A Splash of ColourAs per usual, the gorgeous new Sony Bravia ad is doing exceptionally well online. Did you find these clips classic? If so, then please pass them on to your friends and colleagues along with this newsletter - they'll be glad you did! Find more like them online in our Viral Vault. Ed's NoteSo with a mere 3 days till the big game the South Africans and the English are gearing up for an extraordinary match - no prizes for guessing who we're backing! On Monday some of the GottaQuirk writers participated in the first annual Blog Action Day in an effort to raise awareness of environmental issues as well as to offer some tips on what we, as "ordinary" folk, can do to lend a hand in terms of saving the planet. You can read the various environmentally themed posts here. PodCampCapeTown is taking place at the Wild Fig from 9am to 5pm this Saturday. PodCamp, similar to BarCamp, is a community driven UnConference for all those interested in New Media. There are still a few spots up for grabs so sign up ASAP if you're keen to attend. I'd also like to take this opportunity to welcome our newest Star, copywriter guru Lyndi Lawson. There are still a few more positions up for grabs at Quirk - to check them out and to submit your CV all you need to do is visit our site. That's it from me - have a FAB week! Quote of the day: "Unless someone like you cares a whole awful lot, nothing is going to get better. It's not." - Dr. Seuss |